Long-form guide
Brand & Logo Kit — README
How to use the DrawShot name, logo, and screenshots in press, podcasts, and integrations.
A small, plain-language kit for using the DrawShot name, logo, and screenshots in articles, podcasts, app stores, integrations, and other public contexts.
By Shraddha Mittal · drawshot.dev · v1.0
What's in this ZIP
drawshot-brand-kit/
├── README.md ← this file
├── logo/
│ ├── drawshot-logo-mark.svg ← the "D" mark, vector
│ ├── [email protected] ← 256 × 256
│ ├── [email protected] ← 512 × 512
│ ├── [email protected] ← 1024 × 1024
│ ├── drawshot-wordmark.svg ← "drawshot" wordmark, vector
│ ├── [email protected] ← 480 × 96
│ ├── [email protected] ← 960 × 192
│ └── [email protected] ← 1440 × 288
├── icons/
│ ├── app-icon-1024.png ← full app icon, all rounded corners
│ └── app-icon-favicon.ico ← 32 × 32 for browser tabs
├── on-context/
│ ├── drawshot-logo-on-dark.png ← logo at 256px on glacier-deep background
│ └── drawshot-logo-on-light.png ← logo at 256px on white background
└── screenshots/
├── press-screenshot-01-canvas.png ← annotation canvas with sample capture
├── press-screenshot-02-toasts.png ← toast stack at bottom-right
├── press-screenshot-03-tools.png ← toolbar close-up
└── press-screenshot-04-hero.png ← hero image used on the website
The name
It's DrawShot. Capital D, capital S, one word.
- ✓ DrawShot
- ✗ drawshot (except in URLs and filenames)
- ✗ Drawshot
- ✗ Draw Shot
- ✗ Drawshot.app
- ✗ DrawShotX, DrawShot Pro, DrawShot Cloud (no product variants)
When mentioning the domain or referring to lowercase contexts, drawshot.dev is fine.
The mark
The DrawShot logo mark is a stylized D rendered as a screenshot region with a small annotation arrow inside. It works in two configurations:
- Mark alone — square, scales to any size from 16 × 16 (favicon) to 1024 × 1024 (app icon).
- Wordmark — the mark on the left of the word "drawshot" set in a custom geometric sans.
Both files are in this ZIP as .svg (preferred) and .png (at 1x, 2x, 3x).
Color
The mark renders in one of three colors only:
- Glacier deep
#06090F— on light backgrounds (default) - White
#FFFFFF— on dark backgrounds - Glacier blue
#3B82F6— on backgrounds that need brand emphasis
Do not recolor the mark in other hues, gradients, or patterns.
Minimum size
- Mark alone: 16 × 16 px (digital), 0.25 in (print)
- Wordmark: 96 px wide (digital), 0.75 in wide (print)
Below these sizes the mark's interior detail (the arrow) becomes illegible.
Clear space
Leave clear space around the logo equal to the height of the mark's own arrow. Don't crowd it with other text, lockups, or graphics inside that buffer.
What not to do
- ❌ Don't rotate the mark.
- ❌ Don't outline it.
- ❌ Don't drop-shadow it.
- ❌ Don't replace the arrow inside the D with anything else.
- ❌ Don't stretch the wordmark non-proportionally.
- ❌ Don't use the mark or wordmark as part of someone else's logo lockup.
- ❌ Don't use the mark to endorse an unaffiliated product or service.
- ❌ Don't use it on packaging or merchandise for sale without written permission.
Colors
The DrawShot palette is intentionally narrow.
Primary
| Color | Hex | Use |
|---|---|---|
| Glacier deep | #06090F |
Backgrounds, primary text on light |
| Glacier blue | #3B82F6 |
Primary actions, accents |
| Cyan | #22D3EE |
Secondary highlights |
| Indigo | #818CF8 |
Tertiary accent |
Annotation tool colors (in-product)
These are the 6 preset colors users get inside the app. Listed here for reference only — not part of the brand palette per se, but they appear in some marketing images.
| Color | Hex | In-app meaning |
|---|---|---|
| Red | #F43F5E |
Errors, wrong |
| Orange | #F59E0B |
Heads-up, attention |
| Green | #10B981 |
Success, right |
| Cyan | #22D3EE |
Info, neutral |
| Yellow | #FACC15 |
Highlight |
| Indigo | #818CF8 |
Secondary |
Typography
For marketing copy and website use, DrawShot uses:
- Headings: Inter, weight 600 or 700
- Body: Inter, weight 400 or 500
- Code / monospaced: JetBrains Mono, weight 400
Inter is open source under SIL OFL. JetBrains Mono is open source under the OFL. Both can be self-hosted; no license fee.
Using DrawShot screenshots
If you're writing about DrawShot — review, tutorial, listicle, press article — feel free to use the screenshots in the screenshots/ folder of this kit. They're free to use in any editorial context.
If you take your own screenshots of DrawShot:
- ✓ Use the latest available version (currently 1.0).
- ✓ Crop sensitive personal content out of any captures within the captured area.
- ✓ Mention macOS 13+ and "free" if you're noting price/availability.
- ✗ Don't modify the DrawShot interface to misrepresent how it looks or works.
Trademarks
"DrawShot" is a trademark of Shraddha Mittal (claimed via use; not yet federally registered).
If you're writing about DrawShot in any commercial or editorial context, you don't need a license to use the name or screenshots. That's covered by nominative fair use.
If you want to use the DrawShot logo or wordmark inside another product — for example, an integration that says "Send to DrawShot" — that's also fine without permission, as long as:
- The usage is functional (it actually sends something to DrawShot)
- The styling is one of the approved color variants
- You don't imply DrawShot endorses your product
If you're planning to use DrawShot's name or marks on merchandise, packaging, or in a way that implies official endorsement, use the contact form at drawshot.dev/contact first.
Press inquiries
For press, podcast, or interview requests — and for high-resolution images or custom screenshots for editorial use — use the contact form at drawshot.dev/contact. Happy to provide assets for editorial use on request.
Boilerplate
For press articles, here's a one-line, one-paragraph, and three-paragraph version. Edit freely.
One line
DrawShot is a free macOS screenshot annotation tool that gets you from capture to clipboard in about 4 seconds.
One paragraph
DrawShot is a free macOS app for capturing and annotating screenshots, built by independent designer Shraddha Mittal. It optimizes for time-to-clipboard: a single hotkey starts a region capture, single-key shortcuts switch between 11 annotation tools, and ⌘S copies the annotated image to the clipboard for pasting into Slack, Linear, or any other destination. The app is local-only — no account, no telemetry, no cloud — and runs natively on macOS 13 and newer.
Three paragraph
DrawShot is a free macOS app for capturing and annotating screenshots. It was built solo by Shraddha Mittal over 8 weeks and launched in May 2026. The app is optimized for what its developer calls time-to-clipboard: the elapsed seconds between pressing the capture hotkey and the annotated image landing in your clipboard, ready to paste into Slack, Linear, GitHub, or any other destination. In user testing, the median time from capture to clipboard with one annotation is around 4 seconds — roughly 80% faster than the equivalent workflow using macOS's built-in screenshot tools.
The app's design is deliberately narrow. Each of its 11 annotation tools is mapped to a single key on the keyboard — D for draw, A for arrow, R for rectangle, B for blur, and so on — eliminating the toolbar-hunting that's common in similar tools. A "toast stack" floats at the bottom-right of the screen, holding each capture's session state and persisting every annotation to disk in real time, so a crash or accidental app switch never destroys in-flight work.
DrawShot is local-only by design: no telemetry, no account, no cloud sync. The only network connection the app makes is an optional once-a-day update check that can be disabled. The free tier is fully featured for individuals and commercial use; a Pro tier with brand palettes, advanced exports, and integrations is coming soon ($9/year). macOS 13 or newer required; download at drawshot.dev.
drawshot.dev · v1.0 · macOS 13+ · free